Why are we so scared of competing?

Imagine being a judge at the World Martial Arts Championship. Imagine walking into a massive arena where 50 of the best martial artists in the world are there in the hope of winning the title, and winning the crowd’s hearts. Now, imagine each one of these martial artists, alone, in their own designated space demonstrating […]

A trends “short”

Programmatic, Digital, Drones, AR, VR, Ai, Blockchain, Pepper the Robot, Influencers, Big Data and all the rest of the “trends” we see lately are not ideas. They are methods, resources, inputs and channels that form part of a larger strategy to reach audiences in a meaningful way. They do not solve for shitty products, bad messaging, […]

The space between

I’m not a huge fan of 1-stop-shops in advertising. When agencies promise to do everything well something invariably drops in quality. Focus makes sense to me, excellence in what you do, bearing in mind there’s a lot of grey in-between. The promise of a 1-stop-shop is often: efficiency, turnaround time, accountability and ultimately cost saving. […]

Integrated marketing, and why we can’t stop trying to get there.

While we sit at our desks and bitch about the “other” agency, we tell ourselves that we are the solution to every one of our client’s needs. Integrated marketing does not rely on integrated agencies, it relies on integrating agencies. What am i going on about? Well, simply, we can be all we want to be […]