The space between

I’m not a huge fan of 1-stop-shops in advertising. When agencies promise to do everything well something invariably drops in quality. Focus makes sense to me, excellence in what you do, bearing in mind there’s a lot of grey in-between. The promise of a 1-stop-shop is often: efficiency, turnaround time, accountability and ultimately cost saving. […]

How to organise your creative resources folder

Like me, you might have a world of creative resources floating around anywhere from your downloads folder to your desktop or in job folders. Here is my attempt to help organise your creative assets.Download the creative resources folder structure. Here’s what it’s made up of Root of Resources Folder The root contains almost all types of files […]

Integrated marketing, and why we can’t stop trying to get there.

While we sit at our desks and bitch about the “other” agency, we tell ourselves that we are the solution to every one of our client’s needs. Integrated marketing does not rely on integrated agencies, it relies on integrating agencies. What am i going on about? Well, simply, we can be all we want to be […]