Eat Your Greens

By: Weimer Snijders

Eat Your Greens

By: Weimer Snijders

Filed under: Marketing & Advertising, Must Read

The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour.

Eat Your Greens is inspired by genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying the best evidence-based thinking to the practice of marketing and communications.

The papers are written by some of the most respected practitioners in the industry, offering a diverse range of perspectives on how to do more effective marketing, and with an intellectual generosity of spirit from which we can all profit.