Madison Avenue Manslaughter

The advertising industry has reached a critical, even dangerous point in its development – agencies destroy themselves by doing increased work for less money – so what are the logical consequences of the failure to act?

Growing workloads and declining fees have created a ‘recipe for disaster’. For the first time, Michael Farmer offers a solution to avoid this seemingly inevitable disaster. This book offers the world’s first effective definition of ‘the real agency problem’. Once the problem is understood, then the author offers corrective solutions.