The Smart Marketing Book

By: Dan White

The Smart Marketing Book

By: Dan White

Filed under: Marketing & Advertising, Must Read

In today’s complex commercial environments, marketing has become a central aspect of every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors.

They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals.