Over the years I’ve tried to expose myself to a variety of thinking. Reading has always been the best way for me to do that. Here’s a list of books that have made an impression on me and my career, from marketing to business and life in general. I hope you find them useful. I’ll try my best to keep this list updated as I read.
Want to learn how to maximize social media? When to do it, what words …
Do you work and live with people who are hard to convince? Who dismiss …
Created in 1959 by Doyle Dane Bernbach and continued through the ’60s and early …
Why is there more chance we’ll believe something if it’s in a bold typeface? …
In today’s complex commercial environments, marketing has become a central aspect of every successful …
We tend to isolate the things we know in the domain we learned it. …
The old saying goes, “To the man with a hammer, everything looks like a …
‘The Elements of Style’ (1918), by William Strunk, Jr., is an American English writing …
Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get …
This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, …
In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, …
Before you can influence decisions, you need to understand what drives them. In The Choice …
This book offers a considered voice on the advertising chaos that colours our rapidly …
Would you like to have better solutions to your problems? Struggling to understand why …
Is Your Content Marketing Strategy Making You Money…And Having the Impact You Want on …
Getting beyond the fleeting trends, false goals, and dreadful jargon of contemporary advertising.
A great brand voice grabs attention, persuades your audience, and builds loyalty. But as …
Most important aspect of running a successful business is setting the right goals and …
Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new …