Reading List

Over the years I’ve tried to expose myself to a variety of thinking. Reading has always been the best way for me to do that. Here’s a list of books that have made an impression on me and my career, from marketing to business and life in general. I hope you find them useful. I’ll try my best to keep this list updated as I read.

The Culture Map

Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get …
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Run with Foxes

Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new …
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