Reading List

Over the years I’ve tried to expose myself to a variety of thinking. Reading has always been the best way for me to do that. Here’s a list of books that have made an impression on me and my career, from marketing to business and life in general. I hope you find them useful. I’ll try my best to keep this list updated as I read.


Groundswell

Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube …
Read More
game storming

Gamestorming

Great things don’t happen in a vacuum. But creating an environment for creative thinking …
Read More
flawless consulting

Flawless Consulting

This Third Edition to Peter Block’s Flawless Consulting addresses business changes and new challenges since the second edition …
Read More
Eat Your Greens

Eat Your Greens

The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear …
Read More

Buyer Personas

See your offering through the buyer’s eyes for more effective marketing Buyer Personas is the marketer’s …
Read More

BadMen

Nominated for “Marketing Book of the Year.” A frightening and highly entertaining look into …
Read More
1 2 3