Data can be inspiring

It is important that our data discussions are had with the outcome of creative solutions in mind. Data is frightening, cold and restricts the creative process, right? Of course not. Data is an enabler that makes our jobs as marketers easier and more challenging simultaneously. Data is a critical insight source, it enables rapid performance … Read more

Integrated marketing, get there

While we sit at our desks and bitch about the “other” agency, we tell ourselves that we are the solution to every one of our client’s needs. Integrated marketing does not rely on integrated agencies, it relies on integrating agencies. What am i going on about? Well, simply, we can be all we want to be … Read more

A short thought on scale

Build for the scale you imagine. I spent some time in the USA a few times over the last 5 years, and whether Columbia City, Chicago or New York City – it strikes me how scale plays a huge role in how things work in the USA. It seems there is a mentality that supply is equal … Read more

Not the same but similar

One of the primary roles we have as marketers is to convince consumers to choose one brand over another. We create differentiation in a market that is saturated with the same products and channels, we explore new ways to cut through clutter and we measure our results in a way never imaginable even 5 years … Read more