Why are we so scared of competing?

Imagine being a judge at the World Martial Arts Championship. Imagine walking into a massive arena where 50 of the best martial artists in the world are there in the hope of winning the title, and winning the crowd’s hearts. Now, imagine each one of these martial artists, alone, in their own designated space demonstrating … Read more

A trends “short”

Programmatic, Digital, Drones, AR, VR, Ai, Blockchain, Pepper the Robot, Influencers, Big Data and all the rest of the “trends” we see lately are not ideas. They are methods, resources, inputs and channels that form part of a larger strategy to reach audiences in a meaningful way. They do not solve for shitty products, bad messaging, … Read more

The space between

I’m not a huge fan of 1-stop-shops in advertising. When agencies promise to do everything well something invariably drops in quality. Focus makes sense to me, excellence in what you do, bearing in mind there’s a lot of grey in-between. The promise of a 1-stop-shop is often: efficiency, turnaround time, accountability and ultimately cost saving. … Read more

How to organise your creative resources folder

Like me, you might have a world of creative resources floating around anywhere from your downloads folder to your desktop or in job folders. Here is my attempt to help organise your creative assets. Download the creative resources folder structure. Here’s what it’s made up of The root contains almost all types of files you would need … Read more