Marc’s Recommended Reading

The Smart Branding Book: How to build a profitable and resilient brand

The Smart Branding Book: How to build a profitable and resilient brand

Value Proposition Design: How to Create Products and Services Customers Want

Value Proposition Design: How to Create Products and Services Customers Want

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On Brand: How to build a brand that makes more money

On Brand: How to build a brand that makes more money

Knowledge is Beautiful

Knowledge is Beautiful

Customer Experience Management Field Manual: The Guide For Building Your Top Performing CX Program

Customer Experience Management Field Manual: The Guide For Building Your Top Performing CX Program

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Digital Darwinism: Surviving the New Age of Business Disruption

Digital Darwinism: Surviving the New Age of Business Disruption

100 Indispensable Frameworks

100 Indispensable Frameworks

Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students

Thinking with Type: A Critical Guide for Designers, Writers, Editors, and Students

The Vignelli Canon

The Vignelli Canon

The Road to Hell: How purposeful business leads to bad marketing and a worse world. And how human creativity is the way out

The Road to Hell: How purposeful business leads to bad marketing and a worse world. And how human creativity is the way out

A New Way to Think: Your Guide to Superior Management Effectiveness

A New Way to Think: Your Guide to Superior Management Effectiveness

Eat Your Greens

Eat Your Greens

How not to Plan

How not to Plan

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The Three Word Brief: Simple Advice for People Who Advertise

The Three Word Brief: Simple Advice for People Who Advertise

The Great Mental Models

The Great Mental Models

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers

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Understanding and Dismantling Racism: The Twenty-First Century Challenge to White America

Understanding and Dismantling Racism: The Twenty-First Century Challenge to White America

The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies

The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies

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How to Be an Antiracist

How to Be an Antiracist

Why I’m No Longer Talking to White People About Race

Why I’m No Longer Talking to White People About Race

The Tyranny of Metrics

The Tyranny of Metrics

Informal Logical Fallacies: A Brief Guide

Informal Logical Fallacies: A Brief Guide

Creative Blindness (And How To Cure It): Real-life stories of remarkable creative vision

Creative Blindness (And How To Cure It): Real-life stories of remarkable creative vision

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

White Fragility: Why It’s So Hard for White People to Talk About Racism

White Fragility: Why It’s So Hard for White People to Talk About Racism

A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence

A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence

Positioning: The Battle for Your Mind

Positioning: The Battle for Your Mind

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The Brand Gap

The Brand Gap

For the Culture: The Power Behind the World’s Most Successful Brands, from Apple to Beyoncé

For the Culture: The Power Behind the World’s Most Successful Brands, from Apple to Beyoncé

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Culture Built My Brand: The Secret to Winning More Customers Through Company Culture

Culture Built My Brand: The Secret to Winning More Customers Through Company Culture

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The Illusion of Choice: 16 ½ psychological biases that influence what we buy

The Illusion of Choice: 16 ½ psychological biases that influence what we buy

We Should All Be Feminists

We Should All Be Feminists

Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons

Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons

A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business

A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business

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Beautiful News: Positive Trends, Uplifting Stats, Creative Solutions

Beautiful News: Positive Trends, Uplifting Stats, Creative Solutions

Competitive Strategy: Techniques for Analyzing Industries and Competitors

Competitive Strategy: Techniques for Analyzing Industries and Competitors

Better Brand Health: Measures and Metrics for a How Brands Grow World

Better Brand Health: Measures and Metrics for a How Brands Grow World

Chromophobia

Chromophobia

Ogilvy on Advertising

Ogilvy on Advertising

Lemon. How the advertising brain turned sour.

Lemon. How the advertising brain turned sour.

Lessons from the Boot of a Car

Lessons from the Boot of a Car

Run with Foxes: Make Better Marketing Decisions

Run with Foxes: Make Better Marketing Decisions

How Brands Grow: What Marketers Don’t Know

How Brands Grow: What Marketers Don’t Know

The Creative Act: A Way of Being

The Creative Act: A Way of Being

The Culture Map: Breaking Through the Invisible Boundaries of Global Business

The Culture Map: Breaking Through the Invisible Boundaries of Global Business

The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies

The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies

The New Jim Crow: Mass Incarceration in the Age of Colourblindness

The New Jim Crow: Mass Incarceration in the Age of Colourblindness

The Art of the Idea: And How It Can Change Your Life

The Art of the Idea: And How It Can Change Your Life

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Effectiveness in Context: A Manual for Brand Building

Effectiveness in Context: A Manual for Brand Building

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Everyday Bias: Identifying and Navigating Unconscious Judgments in Our Daily Lives

Everyday Bias: Identifying and Navigating Unconscious Judgments in Our Daily Lives

Look out

Look out

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding

Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding

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Building Distinctive Brand Assets

Building Distinctive Brand Assets

Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You’re Not Using

Strong Language: The Fastest, Smartest, Cheapest Marketing Tool You’re Not Using

How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

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Clear Thinking: Turning Ordinary Moments into Extraordinary Results

Clear Thinking: Turning Ordinary Moments into Extraordinary Results

The Choice Factory: 25 behavioural biases that influence what we buy

The Choice Factory: 25 behavioural biases that influence what we buy

The Decision Book: Fifty Models for Strategic Thinking

The Decision Book: Fifty Models for Strategic Thinking

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The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right

The Attention Economy and How Media Works: Simple Truths for Marketers

The Attention Economy and How Media Works: Simple Truths for Marketers

Thinking, Fast and Slow

Thinking, Fast and Slow

ADSCAM: How Online Advertising Gave Birth to One of History’s Greatest Frauds, and Became a Threat to Democracy

ADSCAM: How Online Advertising Gave Birth to One of History’s Greatest Frauds, and Became a Threat to Democracy

The Anatomy of Humbug: How to Think Differently about Advertising

The Anatomy of Humbug: How to Think Differently about Advertising

Playing to Win: How Strategy Really Works

Playing to Win: How Strategy Really Works

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Thinking in Systems

Thinking in Systems

Media in Focus: Marketing Effectiveness in the Digital Era

Media in Focus: Marketing Effectiveness in the Digital Era

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Decoded: The Science Behind Why We Buy

Decoded: The Science Behind Why We Buy