Suggested Reading

Customer Experience Management

This field manual is a CX leader’s practical guide for starting a new or improving an existing customer experience management program. Whether you are brand new to a customer experience management role, or a veteran, this book offers you valuable frameworks, ideas, and examples for building your CX program that improves operational efficiency and customer intimacy. ... Read more

Informal Logical Fallacies: A Brief Guide

Critical thinking is now needed more than ever. This accessible and engaging book provides the necessary tools to question and challenge the discourse that surrounds us – whether in the media, the classroom, or everyday conversation. Additionally, it offers readers a deeper understanding of the foundations of analytical thought. Informal Logical Fallacies: A Brief Guide ... Read more

How Brands Grow: What Marketers Don’t Know

This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing ... Read more

How Brands Grow: Part 2

Following the success of international bestseller How Brands Grow: What Marketers Don’t Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved ... Read more

The Attention Economy and How Media Works

This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the ... Read more

The Great Mental Models Volume 2

We tend to isolate the things we know in the domain we learned it. For example: What does the inertia of a rolling stone have to do with perseverance and being open-minded? How can the ancient process of steel production make you a more creative and innovative thinker? What does the replication of our skin ... Read more

The Great Mental Models Volume 1

The old saying goes, “To the man with a hammer, everything looks like a nail.” But anyone who has done any kind of project knows a hammer often isn’t enough. The more tools you have at your disposal, the more likely you’ll use the right tool for the job — and get it done right. ... Read more

The Content Strategy Toolkit

In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning ... Read more

The Smart Marketing Book

In today’s complex commercial environments, marketing has become a central aspect of every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must ... Read more

The Elements of Style

‘The Elements of Style’ (1918), by William Strunk, Jr., is an American English writing style guide. It is the best-known, most influential prescriptive treatment of English grammar and usage, and often is required reading and usage in U.S. high school and university composition classes. This edition of ‘The Elements of Style’ details eight elementary rules ... Read more
  • Customer Experience Management

    Customer Experience Management

    This field manual is a CX leader’s practical guide for starting a new or improving an existing customer experience management program. Whether you are brand new to a customer experience management role, or a veteran, this book offers you valuable frameworks, ideas, and examples for building your CX program that improves operational efficiency and customer intimacy. … Read more


  • Informal Logical Fallacies: A Brief Guide

    Informal Logical Fallacies: A Brief Guide

    Critical thinking is now needed more than ever. This accessible and engaging book provides the necessary tools to question and challenge the discourse that surrounds us – whether in the media, the classroom, or everyday conversation. Additionally, it offers readers a deeper understanding of the foundations of analytical thought. Informal Logical Fallacies: A Brief Guide … Read more


  • How Brands Grow: What Marketers Don’t Know

    How Brands Grow: What Marketers Don’t Know

    This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do, how consumers behave and how loyalty programs really affect loyalty. How Brands Grow presents decades of research in a style that is written for marketing … Read more


  • How Brands Grow: Part 2

    How Brands Grow: Part 2

    Following the success of international bestseller How Brands Grow: What Marketers Don’t Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing. How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved … Read more


  • The Attention Economy and How Media Works

    The Attention Economy and How Media Works

    This book offers a considered voice on the advertising chaos that colours our rapidly changing media environment in a world of fake news, fast facts and seriously depleted attention stamina. Rather than simply herald disruption, Karen Nelson-Field starts an intelligent conversation on what it will take for businesses to win in an attention economy, the … Read more


  • The Great Mental Models Volume 2

    The Great Mental Models Volume 2

    We tend to isolate the things we know in the domain we learned it. For example: What does the inertia of a rolling stone have to do with perseverance and being open-minded? How can the ancient process of steel production make you a more creative and innovative thinker? What does the replication of our skin … Read more


  • The Great Mental Models Volume 1

    The Great Mental Models Volume 1

    The old saying goes, “To the man with a hammer, everything looks like a nail.” But anyone who has done any kind of project knows a hammer often isn’t enough. The more tools you have at your disposal, the more likely you’ll use the right tool for the job — and get it done right. … Read more


  • The Content Strategy Toolkit

    The Content Strategy Toolkit

    In this essential guide, Meghan Casey outlines a step-by-step approach for doing content strategy, from planning and creating your content to delivering and managing it. Armed with this book, you can confidently tackle difficult activities like telling your boss or client what’s wrong with their content, getting the budget to do content work, and aligning … Read more


  • The Smart Marketing Book

    The Smart Marketing Book

    In today’s complex commercial environments, marketing has become a central aspect of every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must … Read more


  • The Elements of Style

    The Elements of Style

    ‘The Elements of Style’ (1918), by William Strunk, Jr., is an American English writing style guide. It is the best-known, most influential prescriptive treatment of English grammar and usage, and often is required reading and usage in U.S. high school and university composition classes. This edition of ‘The Elements of Style’ details eight elementary rules … Read more


  • The Copywriter’s Handbook

    The Copywriter’s Handbook

    This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get … Read more


  • Platform Revolution

    Platform Revolution

    Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is … Read more


  • Creative Blindness (And How To Cure It)

    Creative Blindness (And How To Cure It)

    Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision exists wherever people are. In this entertaining collection of real-life stories, Dave Trott applies his crystal clear lens to define what genuine creative vision looks like. It is … Read more


  • Run with Foxes

    Run with Foxes

    Paul Dervan has spent 20 years in marketing, working for high-profile brands, creating new ones and helping to rescue those that have got in trouble. He was also given the unique opportunity to build a marketing lab where he undertook hundreds of experiments to see what really worked – and what didn’t. He’s been up … Read more


  • Thinking, Fast and Slow

    Thinking, Fast and Slow

    Why is there more chance we’ll believe something if it’s in a bold typeface? Why are judges more likely to deny parole before lunch? Why do we assume a good-looking person will be more competent? The answer lies in the two ways we make choices: fast, intuitive thinking, and slow, rational thinking. This book reveals … Read more


  • Digital Darwinism

    Digital Darwinism

    Digital Darwinism takes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology that threatens even the most established business models. … Read more


  • Words That Change Minds

    Words That Change Minds

    Do you work and live with people who are hard to convince? Who dismiss ideas before even thinking about them? Do you want to know how to influence people, without being manipulative? Want to find out how people get motivated, make decisions, to be more persuasive with everyone? Learn how to use the right words … Read more


  • Madison Avenue Manslaughter

    Madison Avenue Manslaughter

    The advertising industry has reached a critical, even dangerous point in its development – agencies destroy themselves by doing increased work for less money – so what are the logical consequences of the failure to act? Growing workloads and declining fees have created a ‘recipe for disaster’. For the first time, Michael Farmer offers a … Read more


  • Step by Step Guide to OKRs

    Step by Step Guide to OKRs

    Most important aspect of running a successful business is setting the right goals and executing them well. This “Step by Step Guide to OKRs” is a practical guide to goal setting that offers concrete examples to help you start setting impactful and meaningful goals.This book teaches you how to manage a team better and create … Read more


  • The Decision Book

    The Decision Book

    Most of us face the same questions every day: What do I want? And how can I get it? How can I live more happily and work more efficiently? This updated edition of the international bestseller distils into a single volume the fifty best decision-making models used on MBA courses, and elsewhere, that will help … Read more


  • Ugly Is Only Skin-Deep

    Ugly Is Only Skin-Deep

    Created in 1959 by Doyle Dane Bernbach and continued through the ’60s and early ’70s, the campaign for the Volkswagen Beetle is considered the best of all time. More than just promoting a car, it promoted a new kind of advertising: simple, charming, intelligent and, most of all, honest. In “Ugly Is Only Skin-Deep,” Dominik … Read more


  • Predatory Thinking

    Predatory Thinking

    Life is a zero-sum game. Drawing on Eastern and Western philosophy, and colourful characters from Picasso and Socrates to Warren Beatty, this book represents a lifetime of wisdom learned at the creative cutting edge. Predatory Thinking is a masterclass in how to outwit the competition, in ordinary life as well as in business. It is the … Read more


  • Hey, Whipple, Squeeze This

    Hey, Whipple, Squeeze This

    Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You’ll learn how to tell brand stories and create brand experiences online … Read more


  • Laughing@Advertising

    Laughing@Advertising

    In Laughing@Advertising Bob Hoffman has collected his most irresponsible and inappropriate blog posts, essays, and cave drawings. You might say it’s 200 pages of insults, wise cracks, cheap shots, and dirty words. In other words, fun for the whole family! Hoffman is out to disrupt the disruptors — those somber, imperious souls who have made … Read more


  • The Choice Factory

    The Choice Factory

    Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behaviour is shaped by psychological shortcuts. With a clear focus on the marketing … Read more


  • How not to Plan

    How not to Plan

    In the sink or swim world of planners, strategists and their clients, now more than ever, there is a need for a practical handbook to guide us through all the main parts of the process. And thanks to Les Binet and Sarah Carter at Adam&eveDDB we now have just that. The original inspiration for the … Read more


  • No Small Change

    No Small Change

    Anthony Thomson knows a thing or two about new and disruptive financial services, having co-founded and chaired first the ground-breaking Metro Bank and then the purely digital, app-based Atom Bank.  And as a financial services marketing specialist for over 30 years, Lucian Camp has helped develop more new and innovative financial services propositions than anyone. … Read more


  • The Art of Thinking in Systems

    The Art of Thinking in Systems

    Would you like to have better solutions to your problems? Struggling to understand why things went wrong when you did everything right? The Art of Thinking in Systems can help you with these problems. You think systems thinking is for politicians, and powerful CEO’s? Let me tell you this: a small business is a system, your class … Read more


  • BadMen

    BadMen

    Nominated for “Marketing Book of the Year.” A frightening and highly entertaining look into the hidden, corrupt, and dangerous world of online advertising where billions of dollars are being stolen; personal information about us is being collected and sold 24-hours a day; and important principles of a free society are being undermined.


  • Lessons From The Boot Of A Car

    Lessons From The Boot Of A Car

    Reg Lascaris, one of South Africa’s most celebrated marketers, literally started out from the boot of an old car. The road leading from the one point to the other has been long, uneven and often difficult, but in one respect it never failed: there was always a lesson to be learnt. Lascaris, together with his … Read more


  • How Disruption Brought Order

    How Disruption Brought Order

    In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns. Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life … Read more


  • The Ad Contrarian

    The Ad Contrarian

    Getting beyond the fleeting trends, false goals, and dreadful jargon of contemporary advertising.


  • 101 Contrarian Ideas About Advertising

    101 Contrarian Ideas About Advertising

    The curious world of advertising is revealed in 101 delicious bite-size pieces that will have you nodding your head and laughing out loud. From the author of the popular blog, The Ad Contrarian.


  • Marketers Are From Mars, Consumers Are From New Jersey

    Marketers Are From Mars, Consumers Are From New Jersey

    In marketing today, delusional thinking isn’t just acceptable — it’s mandatory. In “Marketers Are From Mars, Consumers Are From New Jersey”, Bob Hoffman, author of “101 Contrarian Ideas About Advertising” and “The Ad Contrarian” explains how marketers and advertisers have lost touch with consumers and are living in a fantasy land of their own invention … Read more


  • One Plus One Equals Three

    One Plus One Equals Three

    Up your game with this masterclass in creative thinking. Combining Dave Trott’s distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in … Read more


  • The Culture Map

    The Culture Map

    Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It’s no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, … Read more


  • Marketing 4.0

    Marketing 4.0

    Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today’s customers have less time and attention to devote to your brand—and they are surrounded by … Read more


  • The Art of Impact

    The Art of Impact

    Is Your Content Marketing Strategy Making You Money…And Having the Impact You Want on Your Audience? Or are you blogging, posting to social media, speaking, writing, creating training courses, etc., but not getting the results you’d hoped for—or the results you deserve for all your hard work? Now, more than ever, content is the secret … Read more


  • A Beautiful Constraint

    A Beautiful Constraint

    A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It’s Everyone’s Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today—lack of time, money, resources, attention, know-how—and see in them … Read more


  • Complete Design Thinking Guide

    Complete Design Thinking Guide

    Design thinking is a powerful thinking tool that could drive a brand, business or individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front … Read more


  • Buyer Personas

    Buyer Personas

    See your offering through the buyer’s eyes for more effective marketing Buyer Personas is the marketer’s actionable guide to learning what your buyer wants and how they make decisions. Written by the world’s leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer studies, plus practical advice on … Read more


  • Positioning: The Battle for Your Mind

    Positioning: The Battle for Your Mind

    The first book to deal with the problems of communicating to a sceptical, media-blitzed public, Positioning describes a revolutionary approach to creating a “position” in a prospective customer’s mind-one that reflects a company’s own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and … Read more


  • Ogilvy on Advertising

    Ogilvy on Advertising

    A guide which explains how to create advertising that works, how to run an agency, how to write successful copy, and what the future holds for the advertising industry.


  • Marketing In Less Than 1000 Words

    Marketing In Less Than 1000 Words

    A book on marketing you can read in 15 minutes flat. In under 1000 words we explain the major principles of successful marketing – the absolute most important things you must understand to market your business successfully and find more customers.


  • Zarrella’s Hierarchy of Contagiousness

    Zarrella’s Hierarchy of Contagiousness

    Want to learn how to maximize social media? When to do it, what words to use, who to tweet at? Look no further than Zarrella’s Hierarchy of Contagiousness: The Science, Design and Engineering of Contagious Ideas. Social media master Dan Zarrella has amassed years of experience helping people negotiate the often mystical place of social media … Read more


  • Groundswell

    Groundswell

    Corporate executives struggle to harness the power of social technologies. Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? It’s an unstoppable groundswell that affects every industry — yet it’s still utterly … Read more


  • HBR’s 10 Must Reads on Strategy

    HBR’s 10 Must Reads on Strategy

    We’ve combed through hundreds of Harvard Business Review articles and selected the most important ones to help you catalyze your organization’s strategy development and execution. HBR’s 10 Must Reads on Strategy will inspire you to: Distinguish your company from rivals Clarify what your company will and won’t do Craft a vision for an uncertain future Create blue oceans … Read more


  • HBR’S 10 Must Reads: The Essentials

    HBR’S 10 Must Reads: The Essentials

    Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That’s what makes this book “must read.” These are the 10 seminal articles by management’s most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration–and ready to run with … Read more


  • Gamestorming

    Gamestorming

    Great things don’t happen in a vacuum. But creating an environment for creative thinking and innovation can be a daunting challenge. How can you make it happen at your company? The answer may surprise you: gamestorming. This book includes more than 80 games to help you break down barriers, communicate better, and generate new ideas, … Read more


  • Flawless Consulting

    Flawless Consulting

    This Third Edition to Peter Block’s Flawless Consulting addresses business changes and new challenges since the second edition was written ten years ago. It tackles the challenges next-generation consultants face, including more guidance on how to ask better questions, dealing with difficult clients, working in an increasingly virtual world, how to cope with complexities in international consulting, case studies, … Read more


  • Strong Language

    Strong Language

    A great brand voice grabs attention, persuades your audience, and builds loyalty. But as the number of brand channels explodes, organisations are finding it harder than ever to create a consistent, differentiated brand voice and express exactly what they stand for. In Strong Language, international tone of voice expert Chris West walks you through the process of creating … Read more


  • Eat Your Greens

    Eat Your Greens

    The marketing world is awash with myths, misconceptions, dubious metrics and tactics that bear little relation to our actual buying behaviour. Eat Your Greens is inspired by genuine advances in marketing science. It challenges us to change the way we think, by taking the huge body of knowledge gained from data and technology and applying the … Read more