The Long and the Short of it: Balancing Short and Long-Term Marketing Strategies
Les Binet, Peter Field
Value Proposition Design: How to Create Products and Services Customers Want
Alexander Osterwalder, Yves Pigneur
Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons
George Bokhua
For the Culture: The Power Behind the World’s Most Successful Brands, from Apple to Beyoncé
Marcus Collins
The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right
Meghan Casey
Culture Built My Brand: The Secret to Winning More Customers Through Company Culture
Mark Miller, Ted Vaughn
A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business
Adam Morgan, Mark Barden
How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
Byron Sharp, Jenni Romaniuk
Understanding and Dismantling Racism: The Twenty-First Century Challenge to White America
Joseph Barndt
The Road to Hell: How purposeful business leads to bad marketing and a worse world. And how human creativity is the way out
Nick Asbury
ADSCAM: How Online Advertising Gave Birth to One of History’s Greatest Frauds, and Became a Threat to Democracy
Bob Hoffman
Designing Brand Identity: A Comprehensive Guide to the World of Brands and Branding
Alina Wheeler, Rob Meyerson
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
Alexander Osterwalder, Yves Pigneur
A Self-Help Guide for Copywriters: A resource for writing headlines and building creative confidence
Dan Nelken
